Commerce et vente en agroalimentaire

Master - Master of Science

Master Marketing & Sales

Specialization Agrifood marketing and sales via work-study

Update : 07/15/2019

A response to a strong demand for business skills from agribusiness companies



What type of training ?
une formation diplômante, sous statut étudiant, une formation diplômante, par la voie de l'alternance

For who ?
étudiant titulaire d'un diplôme français, étudiant international

Where ?
Montpellier SupAgro
  • Montpellier SupAgro (1st year)
  • Montpellier University (Institut Montpellier Management)

Objective

The “Agrifood marketing and sales” master’s programme aims to train future executives capable of promoting sales within agribusinesses, in particular small and medium-sized enterprises (SMEs) and small and medium-sized industries (SMI), in different distribution networks such as supermarkets and hypermarkets.

Organized as a work-study programme, this course gives students extensive professional experience, which is a real asset for their professional integration. Students sign an apprenticeship contract with their host enterprise. Throughout the training course, IFRIA and the teaching directors of the master’s programme provide individualized support.

The programme aims to equip students with the following skills:

  • mastery of management tools, marketing, sales
  • autonomous management of a commercial sector
  • sales techniques
  • sales team management
  • mastering the specific features of the agrifood sector at national and international levels
  • mastering the legal rules of commerce and sales
  • knowledge of global agrifood markets

The “Agrifood marketing and sales programme” was set up by the Institut de Formation Régional des Industries Agro-Alimentaires (IFRIA - Occitanie), a regional training institute specialized in the agrifood industry, which chose Montpellier SupAgro and Montpellier Management/University of Montpellier as partners to organize and provide the training from the bachelor (Licence 3) to master’s (Master 2) level.

Themes

  • markets, sectors and agricultural and agrifood companies
  • Programme

    Number of ECTS credits : 60 ECTS per year

    Language of instruction : In French

    The two-year work-study programme includes periods in a company and periods of classes in the training institutions. Students spend one to two weeks in class per month, and the rest of the time working in the company.

    A total of 16 weeks of courses are scheduled in Master 1 (or 510 hours of training) and 13 weeks in Master 2 (corresponding to 420 hours of training).

    Master 1

    30 weeks per year in a company and 16 weeks in class.

    Semester 1

    • Strategic management
    •  Information system (3 ECTS)
    • Marketing management (3 ECTS)
    • HR management (3 ECTS)
    • Management control (3 ECTS)
    • Statistics (3 ECTS)
    • Finance (3 ECTS)
    • English (2 ECTS)
    • Spanish (1 ECTS)
    • Labour law (3 ECTS)
    • Methodology for thesis
    • Work in a company (3 ECTS)

    Semester 2

    • Computer science (2 ECTS)
    • English (2 ECTS)
    • Spanish (2 ECTS)
    • Distribution law (3 ECTS)
    • Negotiation techniques (3 ECTS)
    • Merchandising (3 ECTS)
    • Marketing Business to Consumer (3 ECTS)
    • Marketing IT system (3 ECTS)
    • Optimization of transport (3 ECTS)
    • Methodology for thesis
    • Agribusiness management (1 ECTS)
    • Purchasing / Procurement (1 ECTS)
    • Follow-up professional experience and defence of the thesis (4 ECTS)

    Master 2

    35 weeks a year in a company and 12 weeks of classes; a significant amount of instruction is provided by professionals in the field.

    SemesteR 3

    • International sales (5 ECTS)
    • Negotiation/sales strategy (5 ECTS)
    • Commercial management (5 ECTS)
    • Agrifood specialization (5 ECTS)
    • Sales to professionals (5 ECTS)
    • Languages (5 ECTS)

    SemesteR 4

    • Electronic commerce marketing (3 ECTS)
    • Research thesis/professional experience (27 ECTS)
  • Admissions

    Students benefit from a double enrolment due to the co-accreditation between Montpellier SupAgro and the University of Montpellier (UM).

    The principal enrolment is made on the Montpellier Management website.

    Apply now!

    A two-year apprenticeship contract also will be signed.
    For further information, contact IFRIA - Occitanie.

    Training advisor:  Marion Pardina, m.pardina@ifria-occitanie.fr
    Tel: + 33 (0)4 99 74 28 03 - Fax: +33 (0)4 67 82 57 52

  • Careers

    In regional, national or international companies, consulting firms or professional organizations in the agrifood sector.

    • Sales team management jobs: area manager - sales manager - key accounts manager - sales director – agrifood retail outlet sales manager - international trade
    • Sales administration jobs
    • Marketing jobs: product head - category manager – trade marketing

Director of studies

Place

Montpellier SupAgro
Campus de La Gaillarde
2 place Pierre Viala
Montpellier

Registration

Key features

  • Fully funded training programme.
  • Contact with companies.
  • Paid apprenticeship in an agrifood industry.
  • A privileged career path

Fees

Registration fees are covered by the host company as part of the apprenticeship contract.

+ €91 Contribution Vie Etudiante et de Campus (CVEC) administrative fee

Pay CVEC online

Contacts

Montpellier SupAgro
2 place Pierre Viala
34060 Montpellier. France
Tél. : +33 (0)4 99 61 22 00 Tél. : +33 (0)4 99 61 22 00
Fax : +33 (0)4 99 61 29 00
contact@supagro.fr

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